Turtle Beach is the leading gaming headset and accessory manufacturer. They offer a wide range of award award-winning gaming headsets for Xbox One, PS4™, PS4™ Pro, Nintendo Switch™ and Mobile devices. Whether you’re a professional esports athlete, hardcore gamer, casual player, or just starting out, Turtle Beach has the gaming headset to help you truly master your skills.
Client
Turtle Beach
Platform
Shopify Plus
Challenge
With the recent migration over to Shopify Plus, Turtle Beach needed a way to maintain their page ranking and increase traffic to their site. Our challenge was to design and develop a series of featured release pages to support their PPC and online marketing efforts.
Solution
We designed and developed a series of featured release pages to coincide with their new site launch. Each headset has unique features that distinguishes one from another. Full product list includes Elite Pro 2 + Superamp, Elite Pro, Elite Pro PC, Stealth 350 VR, Stealth 700/600, Stealth 300, Recon 200, Recon Camo, and Stream Mic.
Either it being sound, comfort, or connectivity we wanted to highlight and emphasize these areas as the user scrolls down the page. With a clean and streamlined approach, we focused on a presenting each product on a light and inviting background. This establishes a stronger and deeper connection with their core audience.
Mobile
We took a mobile first approach and designed a fully responsive experience. After analyzing user behavior we decided to keep all important content above the fold and reveal product specifics as the user scrolls down the page.
