About US

Strategy, Design
& Technology

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ROXO is an ecommerce agency based in San Diego, CA.

We specialize in the design, development, and optimization of ecommerce websites on Shopify Plus. Our team of Shopify experts are passionate about building innovative and engaging digital experiences.

Backed by years of experience, our aim is to help brands achieve long-term growth and scalability. We are a highly collaborative team with a proven track record of success.

Working together every step of the way, we’ll always make sure you’re in the best position to succeed. We’re here to help, and we’re committed to your success.

Let’s work together and build something great. 

Matt Roxo

Founder & CEO

With over 15 years of experience in visual and user experience design, Matt Roxo has collaborated with renowned companies such as Thermo Fisher Scientific, Turtle Beach, Road Runner Sports, Welk Resorts, Famous Stars & Straps, Pac Sun, Electric Visual, Delias, and Foot Locker. His career has provided him with the opportunity to contribute to a diverse range of projects, from ecommerce websites to cloud-based software, across various industries.

Matt has consistently demonstrated a keen ability to understand user needs, translate complex requirements into seamless interfaces, and drive impactful results that resonate with audiences. His track record of success underscores his proficiency in optimizing usability, enhancing brand identity, and advancing business objectives through exceptional design. Matt’s expertise in crafting intuitive and engaging user experiences highlights his commitment to creating solutions that not only meet but exceed client expectations.

Violeta Roxo

Director of Client Partnerships

With over a decade of experience in business development, Violeta has played a pivotal role at leading organizations such as Geico, Allstate, American Tri Star Insurance, and Fred Loya Insurance Agency. As the Director of Client Partnerships for ROXO, Violeta leverages her extensive background to drive strategic growth and forge meaningful partnerships within the ecommerce industry.

In her current role, Violeta excels in identifying new business opportunities, developing strategic client engagement plans, and cultivating strong, long-lasting relationships. Her expertise in analyzing market trends, understanding client needs, and implementing effective strategies has consistently delivered impactful results and accelerated business growth. Violeta's proven track record underscores her ability to enhance client satisfaction, expand market reach, and achieve organizational goals through dynamic and results-driven approaches.

Violeta is dedicated to maintaining and nurturing client relationships at ROXO. Her role involves not only establishing new connections but also ensuring ongoing client satisfaction through proactive communication and exceptional service. Violeta’s commitment to building and sustaining strong client partnerships highlights her dedication to driving success and delivering exceptional value to both clients and stakeholders.

Best San Diego Web Developers
Top Shopify Designers & Developers: ROXO on Design Rush

Let’s work together
and build something great

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