Road Runner Sports is a leading athletic footwear and apparel retailer with over 35 stores nationwide. Their knowledgable staff have a passion for running and will help you find the best fitting shoes.
Project
Perfect Fit Finder
Client
Road Runner Sports
Challenge
Road Runner Sports was looking to improve the in-store experience for their customers. Our challenge was to rebrand their existing fit analysis system and redevelop the data collection process.
Solution
We expanded past your typical retail environment and focused on making the in-store experience fun and exciting. We designed a web application to collect customer information and recommend the best fitting shoes and insoles based on their response.
Customers are asked several questions about Gender & Activity, Training & Fitness Goals, Aches & Pains, Cushion Preference, Foot & Shoe Size, Arch Type, Balance & Pressure, and Foot Flexibility.
Personalized Recommendation
Upon completion, Fit Experts will measure their feet and have them walk or run on a treadmill for several minutes. They’ll then get to see a video of themselves running and determine if there are any imbalances in their stride. Depending on their answers and running results a Fit Expert will make a shoe recommendation based on stability, neutral or motion control.
