Bonafide Provisions produces organic frozen bone broth and soups. It was founded by Sharon Brown, a clinical nutritionist who used bone broth as the cornerstone of her nutrition practice. The bone broth is made using only organic, grass-fed and pasture-raised bones, organic vegetables and herbs. Bonafide Provisions is dedicated to providing high-quality, nutrient-dense products that promote health and wellness.
Client
Bonafide Provisions
Platform
Shopify
Challenge
Bonafide Provisions was looking to elevate their brand position and continue to drive growth across their business. We wanted to increase engagement online and promote retail sales through various grocery partners. Having a continued focus on the user experience we needed to standardize design guidelines and help maintain consistency across the entire site.
Solution
ROXO worked closely with Bonafide Provisions to identify areas of their online store that could be improved and helped modernize the shopping experience. We made it easier for customers to discover products, understand their benefits and checkout in a timely manner. Collaborating on site architecture and branding strategy we made a concerted effort to refine navigation, aesthetics and functionality.
Product Details
We worked on revamping typography, color schemes, web components, and design patterns for strong visual consistency. This helped ensure that all pages were unified and coherent for their intended audience. Focusing on creating an intuitive and user-friendly experience, we were able to make it easier for customers to find the right product.
Instacart
We integrated Instacart, a popular online grocery and delivery service, into their product listing and store locator pages. This allows customers to purchase products from their local stores and have it delivered right to their doorstep. Increasing brand visibility has helped increase sales and customer loyalty.