With the coronavirus pandemic shuttering retail stores, having a strong brand presence online is necessary more than ever. Customers are looking for safe ways to engage and shop during these unprecedented times.
Here are a few quick tips that can help you drive sales.
1. Provide a marketing response plan for your customers
Consider modifying your business pricing structure and messaging during this time. Find ways to address the situation and still deliver value to customers. Content and email marketing should be updated to reflect an improved communication strategy. Provide a landing page on your site on how you’re addressing the COVID-19 situation and steps your business is taking to combat the virus.
2. Cut ties with outdated e-commerce platforms
Legacy systems such as Oracle and Magento have a number of ongoing costs that can easily add up and impact your bottom line. Consider repositioning your site over to Shopify an all-in-one solution that combines hosting, cart functionality, security and sales into one complete package.
3. Find additional revenue streams to offset your costs
There are several Shopify app extensions, small businesses can turn to help streamline sales. Subscriptions by ReCharge allows you to seamlessly integrate recurring billing with your products. This will reduce the amount of support requests and provide customers with their own portal to manage their own subscriptions.
4. Find effective ways to capture new customers
Consider increasing lead capture and conversion rates with email pop ups, exit offers, countdown timers, spin-to-wins, etc. Justuno is a visitor conversion platform that analyzes billions of data-points to provide intelligent lead capture and personalized messaging. Their actionable insights will help turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners and more.
5. Create page templates for future pages and promotions
You can save a considerable amount of time and money but reducing your development costs. One way of doing that is by integrating a page builder such as Shogun. Their powerful and robust platform will let you build, measure and optimize your pages. You don’t need any coding knowledge with their standard list of elements and can put together a page in minutes.
6. Initiate conversations with customers outside your store
Starting up conversations with your customers can quickly develop into sales. There is no better time than now to automate this process. ShopMessage is trusted by over 12,000 brands and will allow you to have deep and meaningful conversations with your customers. You can easily set up a flow where customers are messaged on Facebook after a product is abandoned in the cart.